Kellogg's 'The OG' Billboard Campaign Sparks Mixed Reactions

Advertise with us

Welcome to AI Design Proposal, your trusted source for insightful design analyses! Today, we delve into Kellogg's latest billboard campaign, which creatively reimagines its iconic logo to connect with contemporary audiences. Let's explore the design choices and the mixed reactions they've elicited.

• Kellogg's 'The OG' Billboard Campaign Sparks Mixed Reactions

• How Designers Can Use AI to Create 3D Keyframe Animations

• Quick Tips

• 5 AI design tools

Read time: 4 minutes

Today’s AI Design Breakthrough

Kellogg's 'The OG' Billboard Campaign Sparks Mixed Reactions

TL;DR: Kellogg's latest billboard campaign features a cropped version of its logo, highlighting the letters 'OG' to position itself as the 'original' breakfast choice. This creative approach has garnered both praise and criticism within the design community.

Short Paragraphs:

In a bold move, Kellogg's has launched a series of billboards that creatively crop its iconic logo to emphasize the letters 'OG', a nod to the slang term for 'original'. Set against the brand's signature red, blue, and white palette, the campaign aims to celebrate Kellogg's enduring legacy while connecting with a new generation of breakfast enthusiasts. Leo Burnett UK, the agency behind the ads, stated, "‘The OG’ in the logo is a gift—it’s been there all along, and now we’re shining a spotlight on it as a reminder of Kellogg’s enduring appeal."

The campaign has ignited a debate among designers and consumers alike. Some applaud the clever use of the logo and its contemporary appeal, with branding expert Michael J. Miraflor predicting, "This campaign is going to win so many awards. The concept is great, and they are putting a large media budget behind it. That’s how you know they have confidence." However, others find the approach confusing or overly targeted towards industry insiders, suggesting that the message may not resonate with all audiences. As one observer noted, "It's giving 'ads for people who make ads'. In order to appreciate this design, you have to: recognize a partial logo, associate the rooster mascot, understand the meaning of 'OG' in context."

Highlights:

• Creative Concept: The campaign crops the Kellogg's logo to highlight 'OG', referencing the brand's status as the 'original' breakfast choice.

• Design Debate: The approach has sparked discussions about its effectiveness and target audience, with opinions divided on its clarity and appeal.

• Agency Insight: Leo Burnett UK emphasizes that the design nods to the brand’s rich legacy while connecting with a new generation of breakfast lovers.

Why it matters:

• Brand Evolution: This campaign exemplifies how legacy brands can reinterpret their identities to stay relevant in contemporary culture.

• Audience Engagement: The mixed reactions highlight the challenges in creating advertising that resonates across diverse consumer segments.

Actionable Insight: When developing advertising campaigns, it's crucial to balance creativity with clarity. Ensure that innovative design choices effectively communicate the intended message to a broad audience, considering varying levels of brand familiarity and cultural context.

Tool Spotlight

How Designers Can Use AI to Create 3D Keyframe Animations

Tool of the Day: Cascadeur

Scenario: Perfect for animators, game developers, and VFX artists who need to create realistic character animations quickly using AI-powered physics-based tools.

Value:

• AI-assisted animation: Auto-posing and physics-based motion adjustments make animation faster and more natural.

• Realistic physics: Ensures characters move with proper weight, balance, and momentum.

• No rigging required: Easily pose and animate characters without complex rigging setups.

How it works:

1. Import a character model or use a preset.

2. Use AI-assisted tools to create key poses and adjust motion.

3. Fine-tune physics, preview animations, and export to game engines like Unreal Engine or Unity.

Prompt of the Day

Today's Style: Gilded Mythos

Example:

Quick Tips

Title: "Create Dreamlike Artwork with Deep Dream’s Artistic Style Transfer"

Tip: Use Deep Dream’s AI-powered Style Transfer to transform ordinary images into stunning artistic masterpieces.

How to Use Artistic Style Transfer in Deep Dream:

1. Upload Your Image:

   • Choose a photo you want to enhance with an artistic style.

2. Select an Art Style:

   • Pick from a variety of pre-trained artistic styles (e.g., Van Gogh, Picasso, or abstract designs).

   • Alternatively, upload a custom style image to apply its look to your photo.

3. Adjust Intensity:

   • Use strength sliders to control how much of the style is applied.

   • Experiment with different levels to balance details and artistic effects.

4. Generate and Preview:

   • Let Deep Dream process your image.

   • Review the AI-enhanced artwork and make adjustments if

5. Download and Share:

   • Save the final image in high resolution for digital art, prints, or social media.

Recommended Tools Today

QApop: Grow with Quora & QApop; Quora has the lowest CAC for B2B SaaS startups among all social platforms

Content Boom:Streamline your content creation process with this AI-powered WordPress plugin for SEO

Muraena: Find the perfect B2B leads out of 140 million profiles using AI search and advanced filters

SuperOkay: Use this customizable client portal to quickly share project information, assets, and tasks

EezyCollab: Find the best influencers in your niche, initiate outreach, and track profile metrics in one place.

Wrap-Up

AI Design Proposal is a premier AI Newsletter with over 50000 AI enthusiasts globally, including professionals from top-tier companies like OpenAI, Google, Meta, and Microsoft.

What We Can Offer:

• Stay Ahead of Trend

• Boost Creativity

• Master AI Tools

• Daily Inspiration

Thank you for exploring the nuances of Kellogg's 'The OG' billboard campaign with us! Stay tuned to AI Design Proposal for more analyses on evolving design trends. Subscribe to our newsletter to stay informed about the latest developments in the design world!